Whether you’re looking to start your beauty YouTube channel or create makeup tutorials to share with friends, learning how to make professional-looking videos can initially seem daunting.
But with the right planning and tools, anyone can create beautiful, engaging DIY beauty tutorials. This beginner’s handbook covers everything you need to know to start filming and editing quality beauty content.
Craft an Appealing Concept
The first step is deciding on a video concept to capture viewers’ attention. Use Google Trends to research the latest popular makeup and hair trends you can recreate or spin on. Come up with ideas that fit your personal style and beauty niche.
For instance, you may want to focus on natural makeup looks, colorful eye makeup tutorials, hair styling tricks for your hair type, or budget-friendly beauty hacks.
Once you’ve settled on a specific tutorial idea, optimize it for search by including keywords people may use to find that content. For example, a “No-Makeup Makeup for Beginners” tutorial can help attract an audience looking for natural makeup guidance.
Write an Outline
After deciding on your DIY beauty tutorial concept, write an outline to organize all the steps you’ll cover. This helps ensure you don’t miss any important information during filming.
Your outline should include an introduction hook explaining your tutorial to viewers, all supplies/tools needed, each step in the process, and any extra tips or tricks relevant to the look.
Here’s an example basic outline:
Intro: Explain you’ll be showing viewers how to create a smoky eye look for brown eyes
Supplies Needed: Eye primer, neutral eyeshadow palette, angled brush, black eyeliner, mascara
Step 1: Apply eye primer from lashline to browbone.
Step 2: Sweep medium brown eyeshadow across the lid using an angled brush.
Step 3: Blend dark brown shadow in the crease and outer corners.
Step 4: Line the upper lashline with a black liquid liner and smudge out with an angled brush.
Step 5: Apply 2-3 coats of black mascara to the top and bottom lashes
Tips & Tricks: How to make the smoky eye wearable for the day, eyeliner tricks for hooded eyes, etc.
Setup Your Filming Space
Lighting and camera setup are critical for visually appealing beauty tutorials. Here are some key tips for beginner creators:
- Lighting: Position 2 soft box lights in front/beside you to evenly illuminate your face and eliminate shadows. Natural light by a window also works well.
- Camera: Use a DSLR camera if available for best video quality. If filming on your phone, prop it up on a tripod to keep it steady.
- Background: A solid color backdrop or wall looks most professional. Make sure it’s free of clutter.
- Framing: Frame your head/shoulders in the center with some room above. Have your supplies organized neatly to the side.
- Audio: Reduce background noise as much as possible. Use an external mic for improved sound if you have one.
Follow Your Outline & Film Your Tutorial
Once your setup is complete, follow your outline to walk through each tutorial step. Maintain strong eye contact with the camera whenever possible to engage viewers. Speak clearly and confidently.
If you mess up, pause and resume filming. You can edit out bloopers later. Feel free to redo the steps entirely if needed. Multiple takes are common to end up with polished footage.
Remember to verbally introduce supplies and demonstrate each technique slowly so viewers can easily follow along. Insert text overlays if helpful to reinforce instructions. Show the finished lookup close from multiple angles so viewers can admire the result.
Edit Your Footage
Here, you can turn your unedited clips into a polished beauty tutorial. You can use free video editing software. Opt for user-friendly options that are easy to learn. Some essential editing tips:
- Import all your footage to the editing program’s timeline
- Trim out any unwanted pauses or mistakes
- Arrange your clips in the proper sequence
- Add transitions between clips for a seamless flow
- Insert text overlays and graphics like “Step 1”, “Step 2”, etc
- Adjust lighting/colors if needed to achieve ideal tones
- Add intro + outro title slides
- Include music, royalty-free instrumental tracks
Aim for a run time of 5-15 minutes, depending on the complexity of your tutorial. The editing process may take trial and error, but you’ll improve with each video.
Optimize Your Video for YouTube
Once your DIY beauty tutorial video editing is complete, there are a few final YouTube optimization tips to maximize views:
- Write an intriguing but descriptive title using keywords.
- Fill out the description, including related tags, products used
- Create an eye-catching custom thumbnail that promotes clicking
- Check that your audio levels are in the green when uploading
Sharing and Promoting Your Tutorial
Once your DIY beauty tutorial is complete, it’s time to start sharing it to get views! Here are some tips for spreading the word about your video:
- Upload it to YouTube and optimize the title, description, tags, and thumbnail.
- Share the YouTube link on your social media profiles like Instagram, Facebook, and Twitter. Ask your friends and followers to check out your latest tutorial.
- Post your tutorial on beauty forums and communities like Reddit’s r/MakeupAddiction, MakeupAlley, and Influenster. Look for relevant threads where you can provide value.
- Collaborate with other beauty YouTubers to promote each other’s videos and cross-promote.
- Interact with viewers by replying to comments and asking people to like, share and subscribe.
- Utilize hashtags like #makeuptutorial, #beautytips, and #DIYbeauty to reach more viewers searching those tags.
- Analyze your YouTube analytics to see what’s resonating with viewers and create more content around popular topics.
Consistency and engagement are key to building an audience for your DIY beauty tutorials over time.
Final word
And that covers the entire process of filming and editing stunning DIY beauty tutorials from start to finish! The most important thing is to have fun with the creative process and make videos about topics you love. Stay tuned for more beauty influencer tips to build your audience and brand. Let me know in the comments what kind of DIY tutorials you want to see next!
Maya serves as Editor-in-Chief of the Beauty section of HealthMagazineLab.com, bringing decades of industry expertise to uphold standards of accuracy and reliability for the publication’s millions of monthly readers seeking the latest beauty insights.